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Optimizing Email Call to Action: Strategies for Crafting High-Impact Closures to Boost Engagement

Ever crafted a stellar outbound cold email, only to falter at the final hurdle—the call to action? It’s like running a marathon and stumbling a […]

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Beat the spam filter and land in your prospects’ inbox

Since the first spam email in 1978, we Internet users have been concerned with protecting our space and our information. Spam — or “junk mail” […]

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How to call yourself “data-backed” and actually mean it.

There’s no short supply of blogs and listicles promoting various email marketing software programmes. While useful for some, they’re not very insightful. Neither are they effective […]

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Stop trying to sell in your cold emails

In the meantime, let’s talk B2B sales. Specifically, how cold email — when done correctly — can fill the top of your pipeline with sales […]

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Marriage is between one sales and one marketing team

The world of work is shifting (when isn’t it?), but it’s not all four-day work weeks and compassionate leave for consultations at the pet dentist.  […]

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You’re sleeping on cold outbound and it shows

2023 is already off to a rocky start for tech companies and other white collar businesses, and 2022 didn’t exactly leave the sweetest taste behind. […]

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