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How Data Can Identify Your Ideal Customer Profile for Cold Email Outreach
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According to a Super Office study, 33% of people open emails based on the subject line alone, demonstrating the critical role of precision and relevance […]
Crash and Burn: Bad Cold Email Examples and How to Avoid Them
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We’ve all been there—sifting through our inbox and stumbling upon those cringeworthy cold emails that make us think, “What were they even trying to achieve?” […]
Stop trying to sell in your cold emails
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In the meantime, let’s talk B2B sales. Specifically, how cold email — when done correctly — can fill the top of your pipeline with sales […]
Marriage is between one sales and one marketing team
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The world of work is shifting (when isn’t it?), but it’s not all four-day work weeks and compassionate leave for consultations at the pet dentist. […]