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How Data Can Identify Your Ideal Customer Profile for Cold Email Outreach

According to a Super Office study, 33% of people open emails based on the subject line alone, demonstrating the critical role of precision and relevance […]

Crash and Burn: Bad Cold Email Examples and How to Avoid Them

We’ve all been there—sifting through our inbox and stumbling upon those cringeworthy cold emails that make us think, “What were they even trying to achieve?” […]

Stop trying to sell in your cold emails

In the meantime, let’s talk B2B sales. Specifically, how cold email — when done correctly — can fill the top of your pipeline with sales […]

Marriage is between one sales and one marketing team

The world of work is shifting (when isn’t it?), but it’s not all four-day work weeks and compassionate leave for consultations at the pet dentist. […]

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