FUELTOFLY CASE STUDY
FueltoFly has been incredible to work with. A true hidden gem. Our business has a unique offering that they were able to quickly understand and more importantly, they have generated an impressive amount of leads. If you get the chance to work with them you won’t ever want to let them go. We look forward to our continued working relationship together.
Email Metrics
Open Rate:
64.86%
Reply Rate:
14.04%
Interested Rate:
5.84%
Total reach:
5,000
Conversations generated:
262
Industry:
Financial Services, Cryptocurrency and Blockchain
Customer Story
OTCTrade.com is a white-label solution for exchanges and trading desks. The platform connects buyers and sellers who wish to execute over-the-counter deals in a secure way.
When FueltoFly and OTCtrade.com started working together they needed help generating new business and executing on a go-to-market strategy within the financial services industry. We got to work, and launched targeted cold outreach sequences to their target audience within the financial services industry. Over the course of 6 months we were able to hone in on the right titles, industries, company sizes, geographies, and many other data points. Following the data allowed us to continuously improve campaign performance, to the extent that we became an extension of the OTCTrade.com Sales and Marketing team.
Our ongoing engagement has resulted in 264 revenue-generating conversations that ultimately lead to a return on investment, with many converting and opening their own trading desks. When it came to running cold outreach for OTC it really took 2 to tango. Once the conversations were opened, the quality of the platform did the talking.