House of Macadamias makes 100% plant-powered macadamia superfood products that are keto, vegan, paleo, and gluten-free. The company works directly with the best local farmers in South Africa, and is driven to make the most expensive nut in the world, a more accessible one.

House of Macadamias partnered with FueltoFly as a means to expand their offering among retailers, wholesalers, distributors, and other exciting verticals. Essentially, the objective was to not only generate sales through product sampling, but to do so in a way that tested the appetite for the HoM offering globally. FueltoFly has reached out to more than 23,000 prospects and generated more than 270 possible conversations. These possible conversations entailed prospective clients either wanting to receive samples or simply learn more about the HoM offering and how they could be a part of its amazing story.

Campaigns were launched in a systematic manner to ensure that volumes of outreach were directed to audiences where demand was needed most for the business. The FueltoFly team started off by directing outreach to wholesalers and distributors, then moved onto retail, on-the-go lifestyle and fitness clubs (crossfit gyms, yoga studios, climbing clubs, MMA gyms, and other health and wellness hubs), and even golf courses. We were able to open conversations with household names like Casey’s, Dunkin Food Group, KeHE distributors, Clubcorp, Sysco, and Sprouts Farmers Market.