BREATHE is an employee wellbeing company that inspires and empowers people to be healthy and thrive, in all areas of their lives. BREATHE’s immersive and interactive programs help drive engagement and resilience within a workforce to create top-performing organizations.

BREATHE approached FueltoFly with the need for a go-to-market that could support them in opening revenue-generating conversations with established South African corporates across a variety of white-collar industries that included Information Technology and Services, Financial Services, and Marketing and Advertising. The focus and key objective was to segment their key target audience and write separate email cadences for CEOs and HR leaders in a relatable and conversational way. The focus of this campaign didn’t require a volumes-based approach, making it possible to achieve great deliverability which was the foundation for achieving reply rates of over 30% and interest rates (meeting requests) of over 17%. By generating so much interest it was only a matter of time before the length of the outbound sales cycle would shorten, leading to a number of new client partnerships with some household names in South Africa and abroad.