6Pages is a market-intelligence service that helps professional decision-makers make better decisions in response to far-reaching shifts in business and tech. The company provides consulting-quality research, allowing executives to make insight-driven strategic decisions.

6Pages partnered with FueltoFly to communicate the value proposition of their subscription service to “land and expand” within organizations that matched their target audience. This entailed reaching out to Heads of Corporate Strategy & Innovation and Dealmakers in the wider Venture Capital and Private Equity space. Targeted cold email outreach proved to be a great way to validate the demand for digestible, industry-specific research that would be of strategic significance to the prospect and their firm. Over the course of our engagement with 6Pages, we narrowed down on the specific titles that showed most interest, and wanted to learn more about the 6Pages offering. By doing so, our targeted outreach achieved the primary objective of opening conversations whereby 6Pages could promote their enterprise subscription packages.