What distinguishes a sales email that no one reads and reacts to from one that brings in hundreds of new clients? The subject line, perhaps? how long? the writing style of the copy? or the concepts offered by the content?

The solution combines each of the aforementioned factors.

The ideal cold sales email requires both art and science to create. It might be challenging to maintain a nice demeanor while being direct. The art of creating a CTA that is welcoming rather than aggressive.

Fortunately, someone else will sort it out for you. You’ll feel more confident using the templates in this article and professional advice on what not to say in your next cold email.


Table of Contents

What is a Cold Email Template?

What Perks Do Cold Email Templates Bring to Your Sales Emails?

Cold Email Templates to Nail Your Cold Outreach Today

How Not to Send a Cold Email for Sales

B2B Sales Emails That Potential Customers Will Read



What is a Cold Email Template?

A cold email is one that is sent to a contact who is completely unknown. To reach out to new potential customers and persuade them to enter the sales funnel, sales teams often employ cold email outreach.

It’s also crucial to discuss what a cold email is not.

It’s not a traditional cold call. It is not junk mail. Your complete email list isn’t being sent emails by this method. It’s a calculated strategy that focuses on individuals at particular businesses who might be intrigued by your offer.

This is why cold sales email templates may be so important for boosting sales. By ensuring that every email contains essential components for success, such as focusing on advantages and using social proof to establish trust, employing a template not only saves you time but also boosts open rates.

For the best results, B2B email templates shouldn’t be copied and pasted from a website; instead, they should be customized to the sender’s voice and writing style. This is a step in the personalization process, and it also prevents you from sending the same sales email template as a rival (even if you’re merely competing with them for mailbox real estate).

You must add details to the skeleton of a cold email template. If you invest the effort, you’ll have a strong tool that enables you to get the most out of a channel that is already incredibly effective.


What Perks Do Cold Email Templates Bring to Your Sales Emails?

The biggest benefit of using cold email templates is the time they save you. Sales representatives can devote more time to lead creation, lead nurturing, and follow-up if they spend less time crafting personalized emails.

There are other additional advantages as well:

  • Effective tactics are simpler to scale: If a specific cold call email template performs very well (for example, has a higher open rate or receives more responses), you can easily distribute that template to the entire team.
  • New sales rep onboarding is simplified: When new reps are aware of the emails that work best for your target market, they can begin going immediately.
  • Maintains consistency in outreach: Consistent outreach increases efficacy. Sales representatives may quickly send more (and higher-quality) cold emails by streamlining the process.
  • Customization makes things interesting: It’s a common misperception that using templates results in boring, repetitive emails. The copy’s starting point is these temples. Because each email is unique, the interaction doesn’t feel stuffy or formal.


Cold Email Templates to Nail Your Cold Outreach Today

Now that you are aware of the significance of these templates, let’s jump right into the best cold email templates.

  • The Real Cold Email Referral

Subject Line: Can you help, [Name]?

Hello [first name],

My name is [my name], and I am in charge of [my company’s] business development initiatives. Recently, we [one-sentence pitch] launched a new platform. 

I want to talk to the person at [company] who handles [something that has to do with my product]. 

I’m assuming the best here, but judging by your online profile, you might be the right person to chat to or at the very least be able to point direct me. If so, would you be available for a quick call on [time and date] to discuss how the [company name] platform can help your company in particular? If not you, would you kindly connect me with the appropriate person? I value your assistance. 


[Your name]


This template is a little longer than some cold email templates, but that’s exactly the point. Even if it’s not them, you want to establish a genuine rapport with the prospect in order to be recommended to the appropriate person.

  • Email Template for Requesting an Introduction 

Subject: Could you point me in the right direction?

Welcome, [first name]

I work for [my company name] and my name is [my name]. We collaborate with groups like [company name] to [insert elevator pitch].

[A benefit specific to one sentence].

Please point me in the direction of [company name appropriate]’s contact so that we can discuss whether this would be beneficial for the business.


(Your name)


If you absolutely cannot find the right contact, this email template is perfect. There is no filler, just clear, benefit-focused copy. Use this to avoid wasting their time if you are fairly certain that the contact you have isn’t the right one.

  • Referral that Builds Authority 

Subject line: Want [insert metric from case study]?

Welcome, [first name]

It’s challenging to [main pain point]. [Name the problems with additional prospects.]

I understand and think I may have a solution.

[Your company name] supports [your target audience] and [the benefit you provide]. We have assisted organizations like [current client names] in achieving [insert precise metrics].

I’d be delighted to speak with you and go over how [your business] can support your group [the service you provide]. Do you have 15 minutes today or tomorrow?

[Include a link to the call schedule]

I appreciate your time.

(Your name)


The proverb “People don’t buy from companies; they buy from other people” is probably one you’ve heard. Today, it still holds true. In addition to making your email (and company) stand out in a cluttered inbox, developing authority and trust with prospects also gives you the opportunity to get to know them better. This sample of a cold email achieves that aim.

  • A Recent Event Email Outreach

Subject line: Congratulations on [event]!

Welcome, [first name]

I recently saw you [insert event here—acquisition, the introduction of a new product, etc.]. Congratulations! [Insert greetings expressing excitement, mentioning positive press, etc.]

Many businesses concentrate more on [industry/value you provide] after [event]. At [prospect company name], things are probably chaotic right now, but I’d love to share how we can help with [key benefit].

Next week, do you have time to speak? [Insert 1-2 availability windows here or link to your calendar.]

Congrats once more,

(Your name)

Unsure of how to begin a cold email? Making use of a current event makes it simpler to begin a genuine conversation. Look for news about introducing new products, accolades, acquisitions, or other corporate accomplishments you can acknowledge in your email as you research a potential client.

  • Quick Question Cold Email Template

Subject line: Quick Request

Welcome, [first name]

I need something urgent. Would you kindly let me know who is in charge of [insert your biggest pain point that your ideal client feels, OR a function like “selling” or “recruiting”]? how can I contact them, etc.

I’m grateful,

(Your name)


People are busy, and email inboxes are overflowing. Short and direct approaches can occasionally work best. They can tell from the subject line of the email that it won’t take long, and they’ll feel good about getting another thing off their plate by responding to it.

  • Cold Call Email Template for Mentioning a Competitor’s Goods or Services

Subject Line: Scale [their business’ name] by [date]

Hi, [First name]. 

I came across your profile while looking up [company name] and was impressed by how dedicated you have been over the past [number of years they have worked at the company, check it out on their LinkedIn profile] to helping scale the [department] team and serving as a go-to advisor for your expanding customers.

But I suppose you might be having trouble with [pain point your solution addresses]. Are there any customer accounts that could gain from [what you offer] that are at risk?

The need for [what you provide] was expressed by [recognizable competitor]. Due to [your company name], they have [significant benefit]. As a result, [business impact] was felt by their clients.

Is it reasonable to consider how we might assist your team as well?


[Your name]


The prospect is the main focus of this template, along with the time and money they’ve put into the sector.

  • Brief Email Sales Pitch

Subject Line: Why [your business]?

Hey [first name],

I hope you are well. I wanted to contact you because [explain how you found their contact information: by asking a coworker, finding your company online, etc.]etc.].

The [Your Team] at [Organization Name] will benefit from a new platform from [Name of Company]. [In one sentence, highlight the benefits]

I am confident that [our product/service] will benefit [the name of your company] in a significant way.

Do you mind taking a quick call at [time and date]?


[Your name]


This cold call email template is effective for two major reasons: it is succinct and to the point, and it contains information specific to the recipient.

  • Cold-Calling Email Template for Selling Your Avantages

Subject Line: Tired of [pain point]?

Hey [first name],

I trust that you are well. I wanted to get in touch with you because [describe how you discovered them and how you relate to them: spoke with a coworker, noticed a LinkedIn post, etc.].

A new platform from [Company Name] will benefit (your team at] [Organization Name]. [Benefits pitch in one sentence]. As a result, we:

Benefit/feature 1

Benefit/feature 2

Benefit/feature 3 (optional)

Let’s look at how [name of your company] can directly benefit your company. Do you mind taking a quick call at [time and date]?


[Your name]


People want to know what they stand to gain, and this template for cold email outreach fulfills that need. By using bullet points, you can make your email concise and simple to read (particularly for people using mobile devices), and you can also explain why they should be interested in your offer.

Also, take note of how the subject line poses a question to pique the reader’s interest.

  • No-Ask Email Outreach That Provides Value

Subject Line: Your blog post being featured

Hi [first name],

I am [first name], and I work for [company]. Recently, [post title with link] was published by us. It contains [information about the post and the topics it covers].

We included [how you cited them—link to a blog post, quote, etc.] because of your expertise in [industry or issue]. Your information was really appreciated and strengthened my topic greatly.

If you have any opinions or information, please let me know!


[Your name]


This cold email template’s only purpose is to elicit a response from your recipient; it is not intended to set up a call, make a pitch, or complete a deal. The goal of this cold call email template is to establish a working relationship by first offering value (before you make an ask).


How Not to Send a Cold Email for Sales

Your emails could use some improvement if you have a focused lead list and your tailored email response rate is less than 10%. Consider that a B2B corporation asks you for assistance with their emails. They provide a fantastic solution for the SaaS industry, however, their sales emails aren’t particularly effective. 

Let’s explore what was flawed about their prior strategy by briefly discussing some of the reasons why emails fail.

  • Avoid filling the email with as many ideas, talking points, and CTAs as possible.

Even if your product is fantastic, if you mention too many value propositions in your emails, readers will become confused. A confused mind, after all, says no, according to a proverb in sales.

Keep this in mind and confine your email to a single concept. Regardless of whether you’re grabbing their attention, delivering value, making a compelling claim, or offering evidence to back up your assertions, every piece of content you create should support that one notion.

Do not include the following typical errors in your sales emails: 

  • The email contains several themes 
  • Unrelated assertions to your main point 
  • Several calls to action
  • Avoid making your emails extensive.

In general, if your customers don’t already know you, they won’t want to read a mini-ebook in an email. Before you can capture their interest, you must first add value and build their trust.

In light of this, make sure your cold sales email is written in a way that effectively conveys the following:

  • The worth you bring
  • The deal you’re presenting
  • The evidence that backs it
  • What you want the potential customer to do


  • Avoid mentioning and celebrating the customer, yourself, or your company.

It can be frustrating to hear too much “me, me, me,” just like in real life. Particularly if you’re reaching out to someone, avoid making a big deal out of how amazing you are in your email. Instead of bragging about yourself, emphasize how you can help the prospect solve an issue.

Check again to ensure that your email doesn’t contain:

  • Lack of expression of your prospect’s suffering
  • Have copy that emphasizes features instead than benefits


  • Avoid making your emails elegant.

Even with personalization, overly complex email templates might make your communications appear impersonal and spammy. If an email is excessively attractive, nobody will believe they are receiving a personal message.

Pay attention to:

  • Spending more time on graphic marketing materials than on writing
  • Language that reads like it could be applied to anyone
  • Email list segmentation is lacking


  • Avoid including a lot of filler language, jargon, and fluff.

It can be anxious to send an email for sales outreach. You might be worried about how the person on the other end of the line perceives you. Don’t, however, make the mistake of not being assertive enough.

A prospect is aware that they are probably being sold to if they don’t know you. Soft wording only skirts the issue and dilutes your point.

Instead, Get to the point, express value clearly, and direct the prospect to take action.

They wouldn’t participate if they weren’t interested. That truth wouldn’t change with softer words.

  • Avoid writing like a machine.

Not incorporating a human element into your emails is a mistake. Prospects are sure to be put off by rigid, cold emails that only rehash generic marketing points.

Before sending your email, check it for phrases like these:

  • “To whom it may concern”
  • “Thanks in advance”
  • “I promise that this item will…”

Instead, use the information you have about your buyer persona to develop personalized messaging that addresses their concerns and asks them questions.

  • Avoid using too many special characters and emojis.

Do not type in this manner! It might come across as spammy and careless!!! Emojis and exclamation points can add a little flavor to copy if they are used sparingly.

Don’t use too many special characters, like:

  • Exclamation points
  • Semicolons
  • Parenthesis
  • Dashes

It’s best to keep the flow as simple as you can. Emojis, bolding, and italics should all be used sparingly.

  • Avoid making several grammatical and spelling errors.

Speaking of spammy, it’s easy to come across as careless if you send messages that contain a lot of grammatical or spelling errors. At worst, it undermines confidence and casts doubt on your competence and authority.

To maintain credibility with potential customers:

  • Before sending an email, read it out loud. 
  • Putting a spell checker on it 
  • Asking a friend to proofread and edit


B2B Sales Emails That Potential Customers Will Read

These guidelines and sample emails are a great place to start when creating the ideal cold sales email. Above all, keep it straightforward and helpful. Knowing exactly what to leave out of your sales email will help you stand out from the competition and stand out as a partner who is focused on finding solutions for your prospect’s business.



In order to conduct effective cold emailing, sales representatives must personalize and deepen their cold outreach.

Every potential customer who enters your sales funnel is different, so you should pitch them using the cold email template that has the greatest potential to close them.

When connecting with prospects and converting conversations into sales, your cold email templates will become your secret weapon once you figure out the formula.